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iVillage to target women in UK with strategic ad push

30 Nov 2000

Women s web site iVillage.co.uk will make a cautious entry into the UK market next week with a highly targeted strategic ad push. Tesco and iVillage will jointly run the site. Initial activity will include viral marketing, using e-postcards and online banner ads, print ads in Tesco publications ...

OPINION: Marketing Society - What does the term Marketing really stand for?

30 Nov 2000

they intend to bolster the asking price of their initial public offers. To many of them the word is, quite ...

MEDIA: Publish your way to brand success - The APA awards not only reward individual effort, they promote a modern method of marketing a brand's identity, writes Andy Fry

30 Nov 2000 | by ANDY FRY

, according to its publisher Specialist Publications. Above all, it aims to promote loyalty among customers ... Publications. 2. Most effective finance title None awarded. 3. Most effective IT or Telecoms title ...

OPINION: Profile - Chief of police. Chris Graham, director-general, Advertising Standards Authority

23 Nov 2000 | by POPPY BRECH

for what is a tough job. Ian Twinn, director of public affairs at ISBA, says: 'The ASA is always going ... in journalism, then managing news and current affairs shows, such as The Money Programme. Most recently ... thoughtful and effective in the field.' And Sue Farr, the BBC's former head of public service marketing ...

British brands in row with CA over inflated UK prices

23 Nov 2000

) to drive down the price of branded goods, following the publication of CA research which showed that basic...The British Brands Group (BBG) has attacked a new campaign by the Consumers Association (CA) to drive down the price of branded goods, following the publication of CA research which showed that basic products often cost twice as much in the UK as in the US. The BBG, whose members include Mars and Coca ...

MARKETING MIX: Tory MP regenerates the truth

23 Nov 2000

was that public institutions are failing to grow and provide adequate service despite being a growing part of the economy. But confusion reigned when two of the areas he damned as representing 'public squalor' were ...

MEDIA: Citrus links up with EC1 Media in iTV deal

23 Nov 2000 | by POPPY BRECH

, including marketing strategy, content management and developing print publications into online publications ...

DIRECT: Infocandy picks Grey Desire for launch

23 Nov 2000 | by MARK KLEINMAN

Infocandy, a new global online magazine subscriptions service, has hired Grey Desire to handle its pan-European marketing communications. Infocandy is positioning itself as the first business-to-business operation to offer customers the opportunity to manage their subscriptions to more than 250,000 publications ...

DIRECTWATCH: Harley in new range DM drive

23 Nov 2000 | by MARK KLEINMAN

, and cold names from a range of lifestyle publications. Recipients are encouraged to tell the company what ...

MARKETING MIX: Eubank pulls no punches in web seminar session

23 Nov 2000

Delivering public speeches can be nerve-wracking enough, especially when you find yourself at the mercy of hecklers. Not a likely prospect though, one would think, at the Claritas UK 'Envision 2000' conference held last month, which focused on the future of CRM and e-commerce. But keynote speaker ...

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