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Government food-labelling guidelines draw anger from Israel

11 Dec 2009 | by Gemma Charles

-fareast-language:#0400; mso-bidi-language:#0400;} The Department for the Environment, Food and Rural Affairs ...

NHS uses 'dark' virals to warn youth about the dangers of drinking

09 Dec 2009 | by Joe Thomas

friends and then gets knocked down by a car. Alison Pritchard, a consultant in public health ...

Consumer complaints to ASA reach record level in 2009

01 Dec 2009 | by Gemma Charles

that it reflected a high level of public awareness of the ASA, rather than a deterioration of advertising standards ...

COI proposes model for measuring advertising effectiveness of public-sector marketing

01 Dec 2009 | by Gemma Charles

the initiative on this agenda, as shown by its publication last week of a report on financial effectiveness and efficiency in public-sector marketing. The consultation paper, which is the first of its kind, sets out a ... that the document will become the definitive guide for public-sector communicators. As the report, 'Payback ...

Government warns about climate change in outdoor campaign

24 Nov 2009 | by Gemma Charles

drive follows TV ads which make its first ever direct public information announcement confirming ...

ASA documents dramatic drop in complaints about green claims in advertising

24 Nov 2009 | by Gemma Charles

Twinn, public affairs director at ISBA, says: Advertisers are now more aware of the issues, which could ... ' publicity that results when ASA adjudications uphold complaints. The point of making an environmental claim ... and Rural Affairs, due next year, will bring clarity to the area. However, Twinn also speculates ...

Should charities consider brand extensions to help boost revenue?

24 Nov 2009 | by Staff

-fareast-language:#0400; mso-bidi-language:#0400;} Maybe Lynda Thomas, director of external affairs ... if their core brand already enjoys a high level of public awareness and understanding. This is likely ... is in the enviable position of enjoying such a high level of public awareness and understanding that considering ...

Atheist groups unveil latest advertising campaign

18 Nov 2009 | by Staff

this poster campaign will encourage the government, media and general public to see children as individuals ...

Oxfam recruits celebrities for climate-change game

17 Nov 2009 | by Fiona Ramsay

LONDON - Oxfam has today launched a 'Climate Challenge' game to raise public awareness of climate

Sir Roger Moore fronts ad for PETA targeting the sale of foie gras in Selfridges

05 Nov 2009 | by Joe Thomas

-feed, but it was rejected by Clear Channel on the grounds that it would be offensive to the general public'. Moore said: What I'm sure the public will find far more offensive is Selfridges' refusal to stop selling foie gras ...

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