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Change4Life makes a 'welcome and important' return

14 Feb 2013 | by Russ Lidstone, chief executive, Havas Worldwide London

of an austerity-motivated blackout on public-information and awareness campaigns. It is dedicated to nudging ...

Helen Edwards: Why the NHS brand won't travel well

05 Sep 2012 | by Helen Edwards

were already established abroad, and that BBC Worldwide was a parallel example of a British public ...

Editor's comment: Olympics sponsor brands must take some blame for bad press

13 Jun 2012 | by Noelle McElhatton

stand up and promote the benefit of their sponsorship, the public will remain in blissful ignorance ...

Charities should share tax burden

25 Apr 2012 | by Helen Edwards, PPA Business columnist of the year

millions to a public gallery devoted to the kind of art you happen to favour is not merely altruism ...

Editor's Comment: Why Whitehall needs the professionals

04 Apr 2012 | by Noelle McElhatton

in government who take a long-term (that is, little payback in this parliament's lifetime) view of public sector ... - indulging in DIY messaging, with horrific results, and we have, in two weeks, proved the need for public ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

08 Feb 2012 | by Helen Edwards

, without which the whole edifice of branding would be meaningless . The public knows that the brand ... , compelled the Murdochs to appear at a public inquiry and put paid to NewsCorp's bid for full ownership ...

Editor's Comment: Cameron's broadside merely a smokescreen

01 Feb 2012 | by Noelle McElhatton

that he's a former PR man. So, when the public is having sleepless nights over the economy, the health ... with regulators, the public, and, yes, with Westminster is the only way forward; but even this strategy ...

Editor's comment: Why static pay is a false economy

21 Sep 2011 | by Noelle McElhatton

to pay a premium for a genuinely entrepreneurial marketing director. Meanwhile in the public sector, salaries have edged ahead of those in the commercial domain, possibly because it may have been public ...

Helen Edwards on Branding: Big Society or the big so what

29 Jun 2011 | by Helen Edwards

-represented in volunteering, and in public-minded activities such as donating blood. Does Hilton ignore that, and risk Big ...

Helen Edwards on Branding: Being patient with choice

22 Jun 2011 | by Helen Edwards

to be brought out into the open, and championed as a public good, by the institutions that have long suppressed ... for health, defined legal rights for patients, the public and staff. These covered seven areas, one of them ...

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