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Under the spotlight: Sheila Mitchell, marketing director, Public Health England

Public Health England, the newly-created executive body of the Department of Health (DH), has...closely with local authorities who take on responsibility for public health. So PHE will be the national ... moved into Public Health England; we ve moved over with what we had last year. This is an interim ...

Public-sector marketers' pay leapfrogs the private sector

Public-sector marketing salaries outstripped those in the private sector in the year to June 2011...that senior managers in the public sector earned an average of 45,814, compared with the private sector s 43,000. Public-sector middle managers pay ( 37,192) also outstripped that of private-sector marketers ( 35 ... that public sector employees enjoy superior pay and conditions. Public sector pay and conditions have ...

Brand Republic to explore relationship between marketing and corporate affairs

to contribute to a survey exploring the relationship between marketing and corporate affairs....The research, carried out jointly between Brand Republic Group, Echo Research and Ebiquity, will explore trends in how marketing and corporate affairs are aligned within businesses. The survey should take less than five minutes to complete, so please click here to participate. In return, you ...

Big Society is 'front for public spending cuts', finds study

In a poll of 1,500 people across the UK, conducted by OnePoll this week, the majority of respondents believe the Big Society is either a front for public spending cuts (33%) or little more than PR ... .29 Empowering the public to take an active part in communities, sometimes taking over activities previously ...

What not to say: government to 'restore public faith in environmental advertising'

, declaring that it would help to 'restore public faith in environmental advertising'. While some marketers will no doubt bristle at the implication of a loss of faith in their trade, the public has seemingly become fed ... for Environment, Food and Rural Affairs (Defra), to examine responses to the new guidance. The study noted a ...

Public supports anti-obesity campaign

Consumers have expressed support for the continuation of ad campaigns aimed at combating social problems, some of which could be cut under the coalition government's plans to reduce COI spend.

Virgin Unite appoints Beta CSR arm to handle public engagement

public....public and corporate engagement activity. Sharon Johnson, who recently joined Beta's leadership team ...

COI proposes model for measuring advertising effectiveness of public-sector marketing

the initiative on this agenda, as shown by its publication last week of a report on financial effectiveness and efficiency in public-sector marketing. The consultation paper, which is the first of its kind, sets out a ... that the document will become the definitive guide for public-sector communicators. As the report, 'Payback ...

COI to change public-sector recruitment advertising practices

to reflect changes in public sector advertising practices....was put in place. The public sector is starting to make much more use of online marketing, job sites ... on the basis of their proven success in the lot specialisms which include, recruitment marketing; public notice ...

Government TV ad depicts deadly floods to convince public that climate change affects them

LONDON - The Department of Energy and Climate Change (DECC) is launching a £6m campaign to drive home the message that climate change is man-made and will affect us all.

 

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