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Helen Edwards on Branding: Snakes and Ladders

07 Dec 2010 | by Helen Edwards

. Bottled water The love affair is over and the UK market is in decline. They've gone posh with Voss ...

Helen Edwards on Branding: Not all it's cracked up to be

06 Dec 2010 | by Helen Edwards

with Marketing's sister publication, Campaign. Since the conference audience is dominated by marketers ...

McDonald's in fresh push to combat 'McJob' perceptions

25 Nov 2010 | by Sarah Shearman

the UK to find out what the public think of McDonald's workers to create 'Think again'. David ...

Profile: Power behind The King

03 Nov 2010 | by John Reynolds

on the same day as chancellor George Osborne announces cuts likely to lead to the loss of 500,000 public ...

Helen Edwards on Branding: A new consumer champion

26 Oct 2010 | by Helen Edwards

and Postwatch, Consumer Focus seeks to persuade businesses, public services and policy-makers to put consumers ...

Don't make a promise you can't keep

18 Aug 2010 | by Kim Benjamin

the re is a greater risk of public recriminations by consumers who feel let down, writes Kim Benjamin....of a scandal or shift in public opinion. For example, in post-recession Britain, the financial ... from customers, you will lose their trust. This could affect public perceptions of your business ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

ensure that the public do not succumb to meerkat fatigue. 36. Amanda Thomson, Pepsi Thomson ... of regional TV activity begging the forgiveness of the Scottish public. Meanwhile, marketing investment ... and Lloyds TSB. Quite whether the Olympics can regain the groundswell of public support achieved ...

Helen Edwards on Branding: The supply-chain reaction

19 May 2010 | by Helen Edwards

Earlier this month, BP gave a great deal of free publicity to one of its many suppliers. Across the media spectrum, we heard and read all about the previously unsung Transocean, as Tony Haywood, BP ... , the media consensus was that it had lost in the court of public opinion. - KFC ran into trouble in 2004 ...

Boots replaces M&S as most reputable UK company

05 May 2010 | by Joe Thomas

for the first time, ranks first in the survey that measures corporate reputation among the general public. Other ... and visibility among the general public, but can decide whether or not to be included. There is no fee ...

Starbucks to open coffee shops in service stations

24 Feb 2010 | by Joe Thomas

to be adding an additional leading world brand to offer the travelling public at our motorway service areas ...

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