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Helen Edwards on Branding: A new consumer champion

and Postwatch, Consumer Focus seeks to persuade businesses, public services and policy-makers to put consumers ...

Don't make a promise you can't keep

the re is a greater risk of public recriminations by consumers who feel let down, writes Kim Benjamin....of a scandal or shift in public opinion. For example, in post-recession Britain, the financial ... from customers, you will lose their trust. This could affect public perceptions of your business ...

Marketing's Power 100

ensure that the public do not succumb to meerkat fatigue. 36. Amanda Thomson, Pepsi Thomson ... of regional TV activity begging the forgiveness of the Scottish public. Meanwhile, marketing investment ... and Lloyds TSB. Quite whether the Olympics can regain the groundswell of public support achieved ...

Helen Edwards on Branding: The supply-chain reaction

Earlier this month, BP gave a great deal of free publicity to one of its many suppliers. Across the media spectrum, we heard and read all about the previously unsung Transocean, as Tony Haywood, BP ... , the media consensus was that it had lost in the court of public opinion. - KFC ran into trouble in 2004 ...

Boots replaces M&S as most reputable UK company

for the first time, ranks first in the survey that measures corporate reputation among the general public. Other ... and visibility among the general public, but can decide whether or not to be included. There is no fee ...

Starbucks to open coffee shops in service stations

to be adding an additional leading world brand to offer the travelling public at our motorway service areas ...

Sector insight: Pizza and pasta restaurants

with the cash-strapped public..... The public health spotlight fell on the eating-out sector in 2009 when the Food Standards Agency (FSA ...

Paddy Power opens betting on brands debuting in soaps

, particularly in these cash strapped times for broadcasters'. The Government has launched a public ...

Marketing's Adwatch of the Year 2009

winding up the British public, see Marketing's first issue of 2010, out on 13 January. How it works ...

Editor's comment: A case of Woolies thinking

it returns to the high street. Inevitably, just as it received much publicity when the last Wool worths ...

 

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