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Helen Edwards: Starbucks denials can't mask management failures

31 Oct 2012 | by Helen Edwards

of corporate affairs, with its focus on investors, and its Masonic language of hint and parry. Perhaps it's time for corporate affairs and marketing to join up, and simplify that language into the bargain ...

We'll Call You: Subway

25 Jul 2012

In Mole's day, school dinners were an unappetising affair with no options, so we were intrigued

Editor's comment: Olympics sponsor brands must take some blame for bad press

13 Jun 2012 | by Noelle McElhatton

stand up and promote the benefit of their sponsorship, the public will remain in blissful ignorance ...

Helen Edwards on Branding: Snakes and Ladders

07 Dec 2010 | by Helen Edwards

. Bottled water The love affair is over and the UK market is in decline. They've gone posh with Voss ...

Helen Edwards on Branding: Not all it's cracked up to be

06 Dec 2010 | by Helen Edwards

with Marketing's sister publication, Campaign. Since the conference audience is dominated by marketers ...

Helen Edwards on Branding: A new consumer champion

26 Oct 2010 | by Helen Edwards

and Postwatch, Consumer Focus seeks to persuade businesses, public services and policy-makers to put consumers ...

Helen Edwards on Branding: The supply-chain reaction

19 May 2010 | by Helen Edwards

Earlier this month, BP gave a great deal of free publicity to one of its many suppliers. Across the media spectrum, we heard and read all about the previously unsung Transocean, as Tony Haywood, BP ... , the media consensus was that it had lost in the court of public opinion. - KFC ran into trouble in 2004 ...

Editor's comment: A case of Woolies thinking

24 Nov 2009 | by Lucy Barrett

it returns to the high street. Inevitably, just as it received much publicity when the last Wool worths ...

Mark Ritson on Branding: The six core skills needed to be a great marketer

21 Oct 2009 | by Mark Ritson

of the masses'. In his 1965 autobiography, Biography of an Idea: Memoirs of a Public Relations Counsel ... to consolidate Nazi power, and how Goebbels 'was using my book Crystallizing Public Opinion as a basis for his ...

Should a drink's calorific content be given equal importance to ABV?

14 Jul 2009 | by staff

A recent report on public health says that greater prominence should be given to the calories we...' is in the value of the information, not the volume. The public needs to understand how a 6.2% beer compares with a ...

 

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