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publicities. Usain Bolt's deals include Puma, Gatorade, Hublot watches, Visa and Virgin Media. Jessica Ennis ... Olympic sponsors, others not. All are fighting for recognition and publicity. Meanwhile, other sporting ... and the planet. This is a great platform for it.' High-stakes strategies Dow suffered negative publicity ...
McDonald's set about transforming the public image of its employees in a campaign created by VCCP. It had become clear that many customers harboured deep-seated prejudice against McDonald's employees ... was to transform the public's view of working at McDonald's. The Meet our People campaign challenged ...
Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom
to achieve cut-through with the beleaguered British public, writes Gail Kemp.
push. Amid City rumours of an IPO, the former PepsiCo boss could be firmly in the public eye ... marketing director, has taken a step back from the public eye in the past year, while chief executive Manny ... by identifying the five core public events upon which the company would focus its marketing during the course ...
If 2010 was a year in which marketers collectively held their breath and hoped for recovery, it is somewhat fitting that 2011 will be a year when marketers can afford to breathe a little easier. While the unprecedented squeeze on public spending will only exacerbate fears of a double-dip recession, there are signs ...
on the same day as chancellor George Osborne announces cuts likely to lead to the loss of 500,000 public ...
the re is a greater risk of public recriminations by consumers who feel let down, writes Kim Benjamin....of a scandal or shift in public opinion. For example, in post-recession Britain, the financial ... from customers, you will lose their trust. This could affect public perceptions of your business ...
ensure that the public do not succumb to meerkat fatigue. 36. Amanda Thomson, Pepsi Thomson ... of regional TV activity begging the forgiveness of the Scottish public. Meanwhile, marketing investment ... and Lloyds TSB. Quite whether the Olympics can regain the groundswell of public support achieved ...
's global packaging redesign Design agency: Boxer Over the past few years, there has been a public ...
