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Brand of the Year 2012: LAST CHANCE TO VOTE!

one of the great brand marketing coups of the 21st century, garnering worldwide publicity. The fact ...

Brand Barometer: Social media performance of Burger King

FEBRUARY Public concern over the government's unpaid work experience Workfare programme caused Burger King to withdraw from the scheme. MARCH Burger King partnered Thorpe Park to offer Facebook fans the chance to be among the first to ride 'The Swarm' roller coaster. APRIL David ...

The most irritating ads of 2011

Marketers are irking the public with ads that relentlessly repeat a web address and use catchy ... of the campaigns that annoy the public, in which the three most irritating ads of 2011 were for online brands ... driving bass line and sonic motif 'any ... any ... any' rankled with the public. The brand's head ...

Apple usurps Google as most valuable global brand

off negative publicity lingering from the film 'Supersize Me' and improves its stores and menu. All ...

Sponsorship Agency League Table 2009

have not been the only institutions to lose public confidence, as the integrity of several sporting ...

Marketing's Design Agency League Table 2009

playing fast and loose with other people's money, public trust has become the scarcest of commodities when ...

Biggest brands: Top 100 UK advertisers 2009

to maximise return on investment and save public money.' He claims, for example, that the 21m Home Office ...

 

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