Helen Edwards: The importance of thinking inside the box
28 Nov 2012 | by Helen Edwards
. - Since publication, Professor Barwise has written: 'The problem comes when advertising people go beyond ...
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Which hand-cream brand is most prominent online? Brand barometer
29 Nov 2012 | by Gemma Charles
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
presented with Oakley sunglasses to protect their eyes - a gift that generated about $40m of free publicity ...
Can tax policy outweigh marketing in terms of how a brand is perceived? The Marketing Society Forum
23 Nov 2012
Tax issues have created a wave of negative publicity for Amazon, Google and Starbucks in the UK....- standing in front of Ms Hodge not knowing who runs your show is not good for public perception. YES ... . Tax avoidance is now part of the public consciousness; people don't like companies that don ...
Brand of the Year 2012: LAST CHANCE TO VOTE!
16 Nov 2012 | by Staff
one of the great brand marketing coups of the 21st century, garnering worldwide publicity. The fact ...
Helen Edwards: The BBC is insulated from reality
14 Nov 2012 | by Helen Edwards
-searching at the corporation has focused on the question of the public's trust, but the real issue is power - which, in a free ... is mediated by money. Perhaps the BBC management, many of whom have never worked outside the public sector ...
Reaching gay consumers: beyond the 'pink pound'
09 Nov 2012 | by Trevor Hardy, founder, The Assembly
publicity stunt'. Its effectiveness will be judged in time. The real question for anyone marketing ...
Helen Edwards: Starbucks denials can't mask management failures
31 Oct 2012 | by Helen Edwards
of corporate affairs, with its focus on investors, and its Masonic language of hint and parry. Perhaps it's time for corporate affairs and marketing to join up, and simplify that language into the bargain ...
Celebrity pulling power on the wane
31 Oct 2012 | by Kim Benjamin
an influence on the public (see above). Even so, are celebrities worth the significant investment that brands ...
Sales promotion: beyond the zero-sum game of deep price cuts
19 Oct 2012 | by Stuart Derrick
captured the public's imagination and the demand was unprecedented.' Promotions are increasingly ...
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