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Why marketers are missing a trick by ignoring sensory perception

20 May 2013 | by Gemma Charles

Over the course of three evenings earlier this year, 440 members of the public visited, what the organisers claim is the "world s first multi-sensory" bar in London s Soho, The Singleton Sensorium. Designed by sensory branding and experiential company Condiment Junkie, who created the Sound of the Sea ...

Wake up and smell the success of coffee

30 Apr 2013 | by Kate Jones

soon, too, as public opinion will start voting with its feet and that could be disastrous ...

Rolex named number one consumer Superbrand for second year running

25 Feb 2013 | by Ben Bold

, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ... by the British public, ranking 13th, 17th and 18th respectively. Stephen Cheliotis, chairman ...

James Purnell to oversee marketing at BBC

14 Feb 2013 | by Ben Bold

charge of the BBC s strategy, digital, communications, policy, public affairs, marketing and audiences ...

Lance Armstrong and Tesco offer lessons in brand trust

23 Jan 2013 | by Rachel Barnes

should be applauded, however: its response was textbook. Go public, apologise unconditionally, put a ... , leading the news agenda. By not hiding away, and not mincing its words (excuse the pun), the public ... the public in this way again. Sincerity, or at least the appearance of it, and contrition must inform ...

Top 10 Marketing Mishaps of 2012

17 Dec 2012 | by Nicola Kemp

of consumer protests about the issue. Margaret Hodge, who chairs the House of Commons Public Accounts ... such as the Olympics, brands should take better note of the public mood. 9. Yahoo! CEO lies on his CV If you ... , was inaccurate; less than two weeks later he left the company. It was an excruciatingly public and embarrassing ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

16 Nov 2012 | by Staff

one of the great brand marketing coups of the 21st century, garnering worldwide publicity. The fact ...

Minister praises industry crackdown on childhood sexualisation

19 Oct 2012 | by Gemma Charles

of public affairs, said: "Timpson s acknowledgment that advertising in the UK offers the most rigorous ...

Five marketing takeouts from the Conservative Party conference

11 Oct 2012 | by Gemma Charles

business activity loses any relation to the wider public interest, while business merit is separated from ... part in turning the public off corporate Britain. No doubt aware that his government particularly ...

Marmite to sponsor Oxford Street's Christmas lights

02 Oct 2012 | by Sarah Shearman

offering the public the chance to see themselves on a banner screen placed above Selfridges. After turning ... . It will take pictures of the general public that will appear on the screen above Selfridges within three ...

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