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Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

-year battle with pancreatic cancer, heralded a public outpouring of grief, and vigils were held outside Apple ...

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

to achieve cut-through with the beleaguered British public, writes Gail Kemp.

L'Oreal unveils £20m online CRM campaign

07 Dec 2011 | by Sarah Shearman

competition that offers three members of the public the chance to feature alongside celebrity ambassador ...

Government targets beauty brands with body-confidence pledge

06 Dec 2011 | by Gemma Charles

to shift attitudes over time. Tom Bage, public affairs manager at the Advertising Association, said ...

Andrex poised for £3m relaunch of moist wipes brand

06 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

issues. The ads will show Porter travelling throughout the UK and talking to the general public about ...

Sales agencies stake a claim to digital prize

02 Dec 2011 | by David Benady

involved running a competition where the public created slogans for the new model to be in with a chance ...

The Chinese are coming

30 Nov 2011 | by Rachel Barnes and Sarah Shearman

publicity. Now the brand, which has annual sales worth about $1.4bn ( 900m), is eyeing opportunities ...

Field marketing: Your brand in their hands

09 Nov 2011 | by David Benady

of the public for stock-checking is very reliable. Nevertheless, since its launch in September 2010 ... be trusted, as it employs anonymous members of the public. Gary Mac Manus, managing director of agency Reach ...

Selfishness not altruism drives sustainability, say marketing chiefs

01 Nov 2011 | by Matthew Chapman

, to persuade the public to get on board corporations' sustainability agendas. He said: "We rely on natural ...

UK digital champion Lane Fox calls on FMCG brands to support Race Online campaign

27 Oct 2011 | by Sarah Shearman

their participation in a scheme that aims to get more of the public online....Lane Fox is looking for more FMCG brands to take part in the government-backed Race Online 2012 scheme. Its aim is to get the remaining 8.7m internet-illiterate members of the British public online ... are in the entertainment, media, retail, public and charity sectors. 'I would love to see how we can get more (FMCG ...

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