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Unilever's Keith Weed on sustainability

believe we need to make a public statement on the commitments we are going to hold ourselves responsible ...

Unilever joins Big Society

The FMCG business will support the organisation, co-founded by social entrepreneur Nat Wei to encourage practical plans to get members of the public and brands involved in BSN projects. Unilever is understood to be in talks with representatives of BSN, which encourages investment in private and third ...

Helen Edwards on Branding: A new consumer champion

and Postwatch, Consumer Focus seeks to persuade businesses, public services and policy-makers to put consumers ...

Pistols pretty fragrant with perfume launch

was to fund the reunion tour for his post-Sex Pistols band Public Image Limited. Four years ago ...

A healthier dose of realism

recent developments.' Clarifying issues ISBA director of public affairs Ian Twinn takes a slightly ... is nothing new. Indeed, Geoffrey Russell, director of media affairs at the IPA, points to Hans Holbein ... ' lead on the issue suggests that the tide of public opinion may be turning away from the 'creep ...

Don't make a promise you can't keep

the re is a greater risk of public recriminations by consumers who feel let down, writes Kim Benjamin....of a scandal or shift in public opinion. For example, in post-recession Britain, the financial ... from customers, you will lose their trust. This could affect public perceptions of your business ...

Profile: Engineering the future

the public face of the brand, much like Sir Richard Branson at Virgin and Sir Stelios Haji- Ioannou ...

Opening up the lunchbox

brand is designed to appeal to kids through its flavour and packaging,' says Kraft corporate affairs ...

Testing the wisdom of crowds

, the deputy prime minister, has used the government-sponsored Your Freedom website to ask the public which ... , the most popular policy changes recommended by the public were releasing all information on UFOs ...

Cannes 'Advertiser of the Year' celebrates marketing

Speaking during a public debate with WPP founder and chief executive Sir Martin Sorrell on Friday (25 June), the global marketing leader said the current financial climate provided the perfect backdrop for the industry. Weed said: "Marketing is the very thing in tough times. The finance guys ...

 

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