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Three lessons from this year's ISBA conference

20 Mar 2013 | by Staff

. But Ellis, who ended up moving into corporate affairs, added: 'Getting new experiences across other areas ...

Which loyalty brand is most prominent online? Brand barometer

18 Jan 2013 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

captured the public's imagination and the demand was unprecedented.' Promotions are increasingly ...

Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012 | by Noelle McElhatton

P G's culture Advertising's public image An alternative marketing career ... to apply it to every form of digital, be that search, social media, public relations. And it is a ... 're also getting high public relations happening at the same time. And if you can combine that with TV ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

23 Mar 2012 | by Rachel Barnes

ad of 1952 , for example, was considered 'too racy' and banned by publications because it featured a ...

Brand barometer: Nappies, which one is most prominent online?

23 Mar 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

P&G Marc Pritchard: The full WACL speech

22 Mar 2012 | by Rachel Barnes

to transform public opinion on just about anything, including the direction of brands, companies and even ... that story and bring it to the public. It s an everyday story that s familiar to so many and truly resonates ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

06 Mar 2012 | by Adam Woods

last September. They may not be the most social creatures in their public pronouncements, but most ...

Lynx unleashes more chaos in Attract drive

24 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

The "breaking news" activity builds on the 'Release the Chaos' b rand campaign released at the start of the month for Lynx Attract . The marketing activity features a TV ad that depicts a newsreader delivering a TV bulletin that warns the public about an "attraction epidemic". The ad has been ...

Brand barometer: Carbonated drinks, which one is most prominent online?

10 Feb 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

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