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Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

publicity, boost their brands, increase sales, and remind consumers of their heritage. Earlier this week ... is that nobody cares? Or are their celebratory fanfares being heard and appreciated by the consuming public ...

Big brands embrace all-night 'hackathons'

06 Sep 2012 | by Sarah Shearman and Rachel Barnes

the risk of generating negative publicity. 'Hackathons can bite you in the ass if you don't do them well ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

users on mobile in the public filing, so it is absolutely an essential part of our experience. From a ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

Marketers are irking the public with ads that relentlessly repeat a web address and use catchy ... of the campaigns that annoy the public, in which the three most irritating ads of 2011 were for online brands ... driving bass line and sonic motif 'any ... any ... any' rankled with the public. The brand's head ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

-year battle with pancreatic cancer, heralded a public outpouring of grief, and vigils were held outside Apple ...

Andy Duncan on life back in the fast lane and his Channel 4 legacy

21 Jul 2011 | by Alex Brownsell

-and-a-half years running Channel 4, he was never far removed from public opinion. As a relatively low ... of audience (and) advertising; it was a hugely creative time, and we stayed public. Most of what I went ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

push. Amid City rumours of an IPO, the former PepsiCo boss could be firmly in the public eye ... marketing director, has taken a step back from the public eye in the past year, while chief executive Manny ... by identifying the five core public events upon which the company would focus its marketing during the course ...

Sarah McCartney departs ethical retailer Lush

12 Feb 2010 | by Joe Thomas

LONDON - Sarah McCartney, head of brand publications at Lush, is leaving the company to pursue...for the past 13 years, was responsible for its news-based publication, Lush Times, which is sent out quarterly ...

Consumer complaints to ASA reach record level in 2009

01 Dec 2009 | by Gemma Charles

that it reflected a high level of public awareness of the ASA, rather than a deterioration of advertising standards ...

Initiative brings brands together online to collaborate on product innovations

22 Oct 2009 | by Staff

, the study used quantitative and qualitative research methods. After the publication of Species ...

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