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Adwatch (June 27) Top 20 recall: Wonga.com

26 Jun 2012 | by Richard Huntington, director of strategy, Saatch & Saatchi

the public acceptance and political sanction we enjoy. This is one Adwatch that forces you to look beyond ...

Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ...

Premier Foods backs Great Little Ideas with social media push

16 May 2012 | by Loulla-Mae Eleftheriou-Smith

street party dishes to www.facebook.com/greatlittleidea , which will be voted on by the public ...

Amex rolls out first SMS-interactive billboard

08 May 2012 | by Alex Brownsell

The billboards rolled out this week across main London terminal train stations. They have been created by production company Grand Visual and agency OgilvyOne UK, and will run on JCDecaux Transvision screens until mid-June. Members of the public are invited to send an SMS containing their name ...

M&S summer campaign to play on Olympics and Jubilee

03 Apr 2012 | by Matthew Chapman

and our sporting heroes, M S triggers a unique reaction in the hearts and minds of the British public ...

Gov campaign educates teens about rape

05 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

to educate the public about what constitutes rape, sexual assault and consent.

Lynx unleashes more chaos in Attract drive

24 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

The "breaking news" activity builds on the 'Release the Chaos' b rand campaign released at the start of the month for Lynx Attract . The marketing activity features a TV ad that depicts a newsreader delivering a TV bulletin that warns the public about an "attraction epidemic". The ad has been ...

Stella Artois shifts marketing from 60s chic to brewing heritage

21 Feb 2012 | by Gemma Charles

instrumental in turning around public perception of the brand in recent years. Ads, by Mother, use slogans ...

TfL launches 'Get Ahead Of The Games' ads

30 Jan 2012 | by Gemma Charles

press, outdoor, radio and digital and is expected to be seen or heard a billion times by the UK public ... our city will be, of course, to use public transport." As well as the ad campaign, new pink ...

LOCOG readies marketing push for unsold Olympic football tickets

24 Jan 2012 | by John Reynolds

s ballot, crashed after technical difficulties. The aim had been to enable the public to sell ...

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