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Plusnet: What's not to like here? The ad presents a simple message executed with charm

23 Oct 2012 | by Sarah Stratford, managing partner - strategy, ais London

the attention of the largely passive broadband-using public, it needed an idea that would bring its difference ...

Adwatch (June 27) Top 20 recall: Wonga.com

26 Jun 2012 | by Richard Huntington, director of strategy, Saatch & Saatchi

the public acceptance and political sanction we enjoy. This is one Adwatch that forces you to look beyond ...

Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ...

Sector Insight: Bottled water

17 Aug 2011 | by Jane Bainbridge

. So does this translate to increased bottled-water sales to the general public? While sales have ...

Adwatch (9 March) - Top 20 Recall: Is the new British Gas ad switched on?

09 Mar 2011 | by Craig Mawdsley, Joint planning director, Abbott Mead Vickers BBDO

to have forgotten that we sold off British Gas years ago, and still treat it like a public service ... think it was a public service, did you? It exists to help create wealth for UK plc, not to keep us warm ...

Testing the wisdom of crowds

13 Jul 2010 | by Nicola Clark

, the deputy prime minister, has used the government-sponsored Your Freedom website to ask the public which ... , the most popular policy changes recommended by the public were releasing all information on UFOs ...

 

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