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Delia Smith's Waitrose promotion boosts rhubarb sales in Tesco

31 Mar 2010 | by Joe Thomas

-store and in the new free guide to the weekend weekly publication, Waitrose Weekend. ...

Special K to sell red dress through M&S deal

30 Mar 2010 | by John Reynolds

for the public to buy for the first time....the tie-up with M S had come in response to public demand, claiming that hundreds of people contact ...

Cadbury in pre-Olympics sports drive

30 Mar 2010 | by John Reynolds

The confectionery company is planning a multimillion-pound push called 'Spots V Stripes' that will engage the public in a series of sporting encounters across the country in the run-up to the Games. Cadbury marketing director Phil Rumbol said the campaign will aim to 'embrace the ethos of the Olympics ...

Defra proposes tighter control of green claims

30 Mar 2010 | by Alex Brownsell and Gemma Charles

green technology or environmental issue, Defra suggests brands partner public and private sector bodies ... marketing, this would be "made clear in the public domain". Ads such as Cr dit Agricole's green banking ...

Government marketers licensed to bypass COI

30 Mar 2010 | by Gemma Charles

agencies directly have had to set up their own rosters to comply with public-sector procurement rules ...

LV= flags mutual status with primetime activity

30 Mar 2010 | by Alex Brownsell

by the Association of Mutual Insurers (AMI) to capitalise on public anger at the financial industry by getting its ...

Guardian's Marc Sands becomes media director at the Tate

29 Mar 2010 | by John Reynolds

Sands, who takes up his role in May, will preside over the above-the-line marketing function, public relations, direct marketing, and digital operations. The remit includes control of the gallery owner's relationship with creative incumbent agency Fallon and digital agency Dewynters. Sands left GNM ...

Comparethemarket prepares to launch meerkat merchandise

29 Mar 2010 | by Joe Thomas

. Marketing was awaiting a response from BGL at time of publication. The star of VCCP's Comparethemarket ...

Commissioner bares 'very sharp teeth' to marketers in data debate

26 Mar 2010 | by Daniel Farey-Jones

to persuade the government to be more open with public sector data, said people had become too concerned about ...

British Airways' YouTube videos win public favour

23 Mar 2010 | by Alex Brownsell

they had a diminished opinion of it. The push has also shored up public support for BA in its dispute ...

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