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EasyJet campaigns against air passenger duty tax

: "The Government should reform Air Passenger Duty to make it fairer for the public and to encourage ...

Charities join forces for Women's Day campaign

that resonates with the public. What is the evil the charities are looking to eradicate and the problem ... simple premise that strikes a chord with the public, media and governments. ...

Standard Chartered defends Liverpool FC sponsorship

Speaking at this week's Brand Finance Forum 2010 in London, Standard Chartered's group head of corporate affairs Gavin Laws said that the four-year deal remained justifiable, even though Liverpool currently languish in the bottom three of the table. Laws commented that the deal is playing a ...

Travel Marketing: Out from under a cloud

Luke Pollard, head of public affairs at the Association of British Travel Agents (ABTA), went on the offensive at the ABTA Travel Convention in Malta last week, telling delegates: 'The internet is not going away.' This statement, relating to consumer opinion websites, may appear obvious, but it summed up ...

Biodiversity challenge

-year partnership with WWF, we knew we would face a marketing challenge to engage the public. The aim is to save ...

Profile: An inventive approach

public. Consequently, he has no plans to alter the gentle approach of BT's ad campaign featuring ...

Editor's comment: A glint of light in CSR gloom

The collective groan issued by the UK public last week when the government revealed its...While George Osborne's plan to save 83bn will have a fundamental impact on consumers and businesses over the next four years, marketers may have the greatest cause for concern. Against a backdrop of falling consumer spend, marketing practitioners in the public and private sectors alike will have to work ...

Government cuts could cost industry £750m

research. PwC estimated that the public-sector cuts announced in the Comprehensive Spending Review last ...

Helen Edwards on Branding: A new consumer champion

and Postwatch, Consumer Focus seeks to persuade businesses, public services and policy-makers to put consumers ...

Unison unveils recruitment drive targeted at under-threat employees

Unison, the public sector trade union, is rolling out a TV, print and radio ad campaign to coincide...The recruitment drive, which breaks today, is aimed at hard to reach public sector workers. Using the strapline, "A million voices for public services", the ads seek to encourage workers who are worried about the deep public sector cuts outlined in the CSR to join Unison. Yesterday the Chancellor George Osborne ...

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