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Helen Edwards on Branding: Snakes and Ladders

. Bottled water The love affair is over and the UK market is in decline. They've gone posh with Voss ...

Brand of the Year 2010

the fate of the five brands topping the public poll to the 1200 guests, who took part in a live vote ... , as well as a business model of employee ownership. It is much loved by the British public, to the extent ... issue, but British Gas' current free-swimming campaign connects with the British public in way ...

Virgin Media mulls Wi-Fi network launch

of investing in a public Wi-Fi broadband network in the UK, challenging BT's Openzone offering.

Tesco sponsors Climate Week

as a consultant to Climate Week. Climate Week also has the backing of several well known public ...

Profile: An inventive approach

public. Consequently, he has no plans to alter the gentle approach of BT's ad campaign featuring ...

AOL: Returning to the fray

Computer Services (later named AOL) founded 1991: Quantum renamed as America Online 1992: AOL went public ...

BP global marketer admits 'massive task' ahead

-makers within BP, and following the very public criticism and eventual exit of its chief executive Tony Hayward ... months after the oil spill in, as the energy giant looked to combat rising public anger in the US ...

Andrew Walmsley on Digital: Be brave - innovate

basis. From 1988 all these publications were branded Auto Trader. - In 1998 the two businesses merged ...

Sky challenges Skype over logo

by members of the public. This was supported by consumer research conducted by Sky, and which was taken ...

BP records huge loss as oil spill takes its toll

and brand", leading to "adverse public and political sentiment". A spokesman said BP was not putting out ...

 

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