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US sues BP for Deepwater Horizon catastrophe

bad publicity surrounding the spill. Rival Shell has been highly critical of the "Beyond Petroleum ...

Helen Edwards on Branding: Snakes and Ladders

. Bottled water The love affair is over and the UK market is in decline. They've gone posh with Voss ...

Helen Edwards on Branding: Not all it's cracked up to be

with Marketing's sister publication, Campaign. Since the conference audience is dominated by marketers ...

Helen Edwards on Branding: A new consumer champion

and Postwatch, Consumer Focus seeks to persuade businesses, public services and policy-makers to put consumers ...

Two become one

. 'At a regional level we have separate marketing and PR/publicity, but when we plan our marketing ...

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

The company, headed by Steve Jobs, boosted its brand through carefully controlled messaging and an endless wave of buzz surrounding new product launches, but somewhat surprisingly failed to make the top 10. It has recently taken a knock in public perception due to problems with reception encountered by its ...

VW targets families with hero challenge

. The finalists videos will be streamed from 11 October for a public vote, with the winner receiving a car and 5 ...

Brand Health Check: Top Gear

by the public's expectations to conform and deliver tried-and-trusted routines that have become part ...

Chevrolet set for TV return with crowd-sourced ad

the US public to create an ad for its SUV Tahoe and upload them online. However, a number of entries ...

Electric cars face marketing short circuit

convincing the public to ditch petrol-engine cars in favour of untried and untested technologies ... Scottish Southern Energy, Oxford Brookes University and a host of public-sector bodies to trial ...

 

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