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As Britain sails into uncharted, post-Comprehensive Spend ing Review waters, it is not just the public keeping a watchful eye on their purse strings. With brands under unprecedented pressure, marketers need the maximum value from every advertising pound just one reason why Marketing s weekly Adwatch ...
overnight when stories of multiple affairs emerged earlier this year. Many of his sponsors simply walked ... . 'We are entering an era where the British public will be spoiled for sporting events. I can see a ...
. The main challenge facing the industry is the government squeeze on the public sector which, according ...
In many ways, design's star is rising. Its strategic relationship with business continues to improve and its profile in the media and among the public appears higher than ever. As mass ... of that pressure will remain in the year ahead and agencies working for the public sector are bracing themselves ...
as integral to their customer communications strategy. 'Customer publications are incredibly valuable to us ... -looking publications, with interesting paper stocks or sizes, metallic colours or embossing on the cover,' he says. A ... technology means the publication can be sent to customers and prospects via email, giving Mazda ...
