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Brand Health Check: Christmas Number 1

15 Dec 2010 | by Rachel Barnes

). Nonetheless, the public distaste for force-fed pop is growing. After a string of pre-packaged X ... spot; it was about how the power of the public could create the biggest seller of the year. Now it ... . As well as chart sales, it could go to a public vote, perhaps also including smaller bands discovered ...

Creative Agency of the Year: Adam & Eve

10 Dec 2010 | by Alex Brownsell

from birth to old age, that pierced the general public's consciousness in way that few commercials ...

Digital Agency of the Year: Dare

10 Dec 2010 | by Gareth Jones

for Burt's Bees, Visit Sweden and Nokia. An integrated campaign for Three captured the public's imagination ...

PR Agency of the Year: Frank PR

10 Dec 2010 | by David Singleton

and the public has contributed to Frank's success. Last winter, the agency persuaded former members of St ... and Human Rights Commission demonstrated the agency's 'solid and reliable' approach to publicity offensives ...

Review of the year 2010: Adwatch of the year 2010

08 Dec 2010 | by Gail Kemp

As Britain sails into uncharted, post-Comprehensive Spending Review waters, it is not just the public keeping a watchful eye on their purse strings. With brands under unprecedented pressure, marketers need the maximum value from every advertising pound - just one reason why Marketing's weekly Adwatch ...

Brand of the Year 2010

24 Nov 2010 | by Suzy Bashford

the fate of the five brands topping the public poll to the 1200 guests, who took part in a live vote ... , as well as a business model of employee ownership. It is much loved by the British public, to the extent ... issue, but British Gas' current free-swimming campaign connects with the British public in way ...

Unilever's Keith Weed on sustainability

24 Nov 2010 | by Gemma Charles

believe we need to make a public statement on the commitments we are going to hold ourselves responsible ...

Creating a loyal following

03 Nov 2010 | by Trevor Clawson

this investment buy customers' allegiance? According to a recent poll by YouGov Sixth Sense, the public appetite ...

Profile: Power behind The King

03 Nov 2010 | by John Reynolds

on the same day as chancellor George Osborne announces cuts likely to lead to the loss of 500,000 public ...

Clinton Cards

03 Nov 2010 | by Rachel Barnes

for any strategy change. It's not the pretty part of a rebrand but it's essential - they are the public ...

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