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Brand Health Check: Oxfam

by Brits who are happy to give money to work in far-flung places. Nowadays, though, public concern ... conflict. It's a lot harder to interest the public in long-term development overseas. Oxfam emergency ...

Politics of transparency

step in the drive toward greater transparency in public spending. Last week, Marketing revealed ... on marketing; but making public the details of campaigns it has blocked - money that has not actually been ... to deliver measurable benefits to immediate public health and safety. However, according to Gilmour ...

Profile: Taking Tetley global

with the tea brand. 'I was public enemy number one,' admits Holland. 'Tea Folk are part of the Tetley family ... an extended holiday'. With brands from Milky Way to Hovis harking back to the past in ads, the public's yen ...

Finding the right formula

with event organiser Motorsport Business Forum and trade publication Formula Money. 'The sport is made up ...

The Kelly Brook brand

the public really loves you,' argues Shalit. As well as further commercial, modelling and film work, Brook ...

Wines face test of strength

and fade into obscurity, or represent a long-term shift in the public's wine-drinking habits. ...

Opening up the lunchbox

brand is designed to appeal to kids through its flavour and packaging,' says Kraft corporate affairs ...

Beyond the name game

, also questions whether Maverick should be labelled a vanity publication. 'Is it not the case that Holly ...

Off the record

NME, believes Lady Gaga is in the enviable position of being able to exploit her public profile ...

Testing the wisdom of crowds

, the deputy prime minister, has used the government-sponsored Your Freedom website to ask the public which ... , the most popular policy changes recommended by the public were releasing all information on UFOs ...

 

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