Brand barometer: Dating sites, which one is most prominent online?
22 Mar 2013 | by Gemma Charles
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
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Virgin Holidays says 'Unleash Your Mojo' to holidaymakers
02 May 2013 | by John Reynolds
-the-line activity. The supporting social campaign engaged the public via a Twitter Mojovator , which unlocks ...
Three lessons from this year's ISBA conference
20 Mar 2013 | by Staff
. But Ellis, who ended up moving into corporate affairs, added: 'Getting new experiences across other areas ...
Thomas Cook restructure aims to turn around ailing travel firm
20 Mar 2013
for travel companies to be getting any kind of negative publicity. Once the tactical summer ...
Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'
07 Mar 2013 | by Alex Brownsell
. 'I think the public actually enjoy those spats between Willie and Richard. Willie was predicting ...
Rolex named number one consumer Superbrand for second year running
25 Feb 2013 | by Ben Bold
, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ... by the British public, ranking 13th, 17th and 18th respectively. Stephen Cheliotis, chairman ...
Sir Keith Mills: Olympic legacy on the line
31 Jan 2013 | by Judy Attwell
the sale of Air Miles and Nectar, Mills reinvented himself as a sports public servant. He is now ...
Travel: The Dreamliner nightmare
30 Jan 2013 | by Kim Benjamin
, the public and major airlines that flights on the Dreamliner will be safe. What can the brand do ... placed orders worth millions. Flying is safe, but when the public hears about faulty aircraft it worries ... are rarely small. Remedy - Go public with the facts swiftly, explain what has happened and what ...
Top 10 Marketing Mishaps of 2012
17 Dec 2012 | by Nicola Kemp
of consumer protests about the issue. Margaret Hodge, who chairs the House of Commons Public Accounts ... such as the Olympics, brands should take better note of the public mood. 9. Yahoo! CEO lies on his CV If you ... , was inaccurate; less than two weeks later he left the company. It was an excruciatingly public and embarrassing ...
Helen Edwards: The importance of thinking inside the box
28 Nov 2012 | by Helen Edwards
. - Since publication, Professor Barwise has written: 'The problem comes when advertising people go beyond ...
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