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House of Fraser hires Tony Holdway for top marketing role

Holdway, who joins from his current position as brand director at DIY retailer Wickes, will take on a remit including brand strategy, advertising, public relations, in-store look, creative and photography for the department store group. He will report to House of Fraser chief operating officer Nigel ...

Wake up and smell the success of coffee

soon, too, as public opinion will start voting with its feet and that could be disastrous ...

Diet Coke marks 30th anniversary with Tesco photo booth tie-up

The booth will allow the public to upload of photos of themselves against a backdrop of designs from Marc Jacobs, a Diet Coke brand ambassador. Further activity includes the Diet Coke Facebook page hosting a 30th birthday mosaic, which will bring to life images of the recently-revived Diet Coke ...

Why the cold war over 'copycat' branding may be set to heat up

in the public domain. The last case to reach the public glare was between Sainsbury's and Diageo in 2009 ... this spring. A deeper delve into the issues surrounding packaging has been held back until publication ...

Top five most shocking marketing blunders

by the small print or vastly underestimated the public's love of a good deal. The upshot was that it proved ... from the JWT-created ad, claiming the spot was used for internal use and not for public consumption ...

Burberry hires Kaitlyn Wilkins to replace departed social media head Musa Tariq

s departure followed shortly after it emerged Justin Cooke, Burberry s vice president of public relations ...

Which DIY specialist is the most prominent online? Brand barometer

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Sacked Groupon boss regrets 'not having courage to start with the customer'

the daily deals model has fallen out of favour with the public. Rival site LivingSocial told 400 staff ... together more effectively as a global company - it's time to give Groupon a relief valve from the public ...

Reinventing sustainability: why brand talk about responsibility is cheap

line of corporate Damascene conversions as companies face heightened levels of public and media ... minimal corporation tax came only after it was humiliated by the House of Commons Public Accounts ...

Rolex named number one consumer Superbrand for second year running

, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ... by the British public, ranking 13th, 17th and 18th respectively. Stephen Cheliotis, chairman ...

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