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Adobe attempts a 'prankvert'

2013 has been the year of the so-called 'prankvert', with brands playing jokes on the public 8 / 10 If you thought QR codes were the height of interactive advertising ... played a variety of jokes on supposedly, unsuspecting members of the public and filmed their reactions ...

Industry View: Can Facebook emulate Twitter's #hashtag success?

into the 'real-time' public conversation in the same way that Twitter does, but the challenge for Facebook ... to the very public nature of Twitter where you can more easily tap into the public consciousness through ... network and a public platform is open for debate. "Twitter has successfully positioned itself ...

Facebook apes Twitter again with clickable hashtags feature

public events, people, and topics. As a first step, we are beginning to roll out hashtags on Facebook ...

IAB launches online data education campaign

the public about how behavioural advertising works.

Art Everywhere invites British public to curate 'world's largest art gallery'

The public will be invited to curate the 'world's largest art gallery' by selecting which British

Holograms: How to give your brand the Tupac effect

are rarely used for any serious, public-facing branding work. First of all, what is a hologram? While ... for the ABBA Museum which opened in Stockholm last month: the projection allows members of the public ... , the public will be treated to some incredible spectacles, and we can t wait to see what more can be done. ...

Zynga to cut more than 500 staff

for play" on zynga.com. In November 2011, the initial public offering (IPO) for Zynga valued the San ...

Google and Facebook would not cooperate with snoopers' charter

of publication. ...

How do we ensure big data becomes powerful data?

? While there are huge public and commercial benefits from using data, marketers must also consider the risks to public confidence and their brands reputation if it is not managed ethically and transparently ... whose data we all rely on for commercial and public purposes and getting to the very basis of the right ...

Six marketing lessons from the #fbrape campaign

, for example. It is notable that in their lengthy response to the campaign Facebook s VP of Global Public ...

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