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Subway replaces wraps with 'healthier' flatbreads

01 May 2013 | by John Reynolds

with the Government s Public Health Responsibility Deal, which pledges to cut calories and salts from food. The fast ...

Wake up and smell the success of coffee

30 Apr 2013 | by Kate Jones

soon, too, as public opinion will start voting with its feet and that could be disastrous ...

Meet the new generation of restaurant brands outsmarting the establishment

25 Apr 2013 | by Vikki O'Neill, freelance marketing consultant

unprecedented loyalty and kudos via Twitter, therefore securing huge amounts of positive publicity. Just have ...

'BK should sponsor Thatcher funeral', claims Galloway

15 Apr 2013 | by Gemma Charles

The MP for Bradford West has called into question the use of public money for the funeral, which ... on the hearse and pay for the whole thing. "I don t want the public to be forced to pay for something that is a private and political party affair." Yesterday, on a podcast, Galloway had suggested that Coca ...

Rolex named number one consumer Superbrand for second year running

25 Feb 2013 | by Ben Bold

, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ... by the British public, ranking 13th, 17th and 18th respectively. Stephen Cheliotis, chairman ...

Ad Association and soft drinks companies reject doctors' obesity proposals

18 Feb 2013 | by John Reynolds

criticised the report. Ian Twinn, ISBA director of public affairs, said "The medical colleges assert ...

Top 10 Marketing Mishaps of 2012

17 Dec 2012 | by Nicola Kemp

of consumer protests about the issue. Margaret Hodge, who chairs the House of Commons Public Accounts ... such as the Olympics, brands should take better note of the public mood. 9. Yahoo! CEO lies on his CV If you ... , was inaccurate; less than two weeks later he left the company. It was an excruciatingly public and embarrassing ...

Starbucks bows to pressure over UK tax

03 Dec 2012 | by Sarah Shearman

Starbucks is reassessing the amount of tax it pays in the UK, following major public backlash...our customers and employees, and understand that to maintain and further build public trust we need ... of tax they pay in the UK, and Parliament s Public Accounts Committee published its report today following a probe into the tax affairs of the three companies. The report claimed the evidence provided ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

16 Nov 2012 | by Staff

one of the great brand marketing coups of the 21st century, garnering worldwide publicity. The fact ...

Coke promotes social causes and story-telling with Coca-Cola Journey 'magazine'

14 Nov 2012 | by Arif Durrani

level," said Clyde Tuggle, senior vice president and chief public affairs and communications officer ...

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