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Why marketers are missing a trick by ignoring sensory perception

20 May 2013 | by Gemma Charles

Over the course of three evenings earlier this year, 440 members of the public visited, what the organisers claim is the "world s first multi-sensory" bar in London s Soho, The Singleton Sensorium. Designed by sensory branding and experiential company Condiment Junkie, who created the Sound of the Sea ...

ICO: 'Consumers are not interested in privacy'

16 May 2013 | by Matthew Chapman

to the mobile industry with the greater public not understanding how data is used, said Newman. Newman cited ...

Marketing Leader of the Year: The candidates - Greg Nugent

16 May 2013

'm in awe of brands that completely understand the mood and context of public opinion and where that ...

Rising utility bills the leading worry for UK consumers

13 May 2013 | by John Reynolds

The survey's findings come as energy giants such as British Gas, EDF and Npower face a public backlash over energy price rises. The Nielsen Global Survey of Consumer Confidence and Spending Intentions measures consumer confidence, major consumer concerns and spending intentions in each financial ...

The colour of the money: five trends in marketing pay and rewards

13 May 2013 | by Chris Moriarty, corporate affairs manager, The Chartered Institute of Marketing

might hold. 1. Tough times in the public sector For those marketers working in the public sector ... and low job security in the public sector: almost half (43%) of public sector marketers saw their pay ... %. Half (50%) of all marketers in the public sector are currently seeking to move job, and, compared ...

Apple ignores government pleas for greater parental controls

09 May 2013 | by Matthew Chapman

of government affairs Claire Thwaites and senior government affairs manager Jaymeen Patel explained to Loughton ...

House of Fraser hires Tony Holdway for top marketing role

09 May 2013 | by Alex Brownsell

Holdway, who joins from his current position as brand director at DIY retailer Wickes, will take on a remit including brand strategy, advertising, public relations, in-store look, creative and photography for the department store group. He will report to House of Fraser chief operating officer Nigel ...

Wynne Evans on life as the divisive star of the GoCompare.com ads

03 May 2013 | by Matthew Chapman

, and how the public s hate of Gio Compario is now turning into affection. Marketing also convinced Evans ...

Twitter fuels IPO speculation with Morgan Stanley appointment

03 May 2013 | by Gordon MacMillan

that it will seek an initial public offering in 2014 with the appointment of a Morgan Stanley investment banker...ambitions, having worked on the public offerings of Facebook, LinkedIn and Zynga. Analysts agreed ... 's "next big step is to go public on the stock market, and insiders say the current goal is to have an initial public offering in 2014". In January, the microblogging firm was valued at $9bn following ...

Virgin Holidays says 'Unleash Your Mojo' to holidaymakers

02 May 2013 | by John Reynolds

-the-line activity. The supporting social campaign engaged the public via a Twitter Mojovator , which unlocks ...

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