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SapientNitro's David Thorpe joins Govt digital team

03 Apr 2013 | by Maisie McCabe

The role is part of the government s commercial interchange programme, which hopes to enable the public and private sectors to share skills and knowledge. Thorpe will help the government deliver its ... experience in helping public and private sector organizations to understand and adapt to complex changes ...

Comparethemarket hires iCrossing for SEO

02 Apr 2013 | by Maisie McCabe

has never been a time when there is a greater need for the UK public to save money on a range ...

Facebook critics slam Nike's Tiger Woods ad

28 Mar 2013 | by James Swift

criticised for glossing over the athlete's public fall from grace by using the slogan, "Winning takes care...-marital affairs. The events led to Woods divorce from his wife in 2010 and the loss of several sponsorship ...

Brands behaving badly

28 Mar 2013

you from having your next ad become a source of public derision. A better approach ...

OMD UK consolidates £2m lifeboat account

27 Mar 2013 | by Louise Ridley

on the public for over 98% of income annually, we need to continually improve the way in which we raise funds ...

JWT India acts on controversial Berlusconi Ford ads

25 Mar 2013 | by Louise Ridley

of professionalism and decency within WPP Group. "These were never intended for paid publication and should never ...

Channel 4's 'meet the superhumans' wins best commercial at British Arrows

22 Mar 2013 | by Jeremy Lee

The ad, which also won Campaign s Campaign of the Year , was created by 4Creative and promoted Channel 4 s coverage of the London Paralympic Games and was designed to change public perceptions of disability. Bartle Bogle Hegarty and Blink, both Campaign winners , picked up advertising agency ...

Using the cloud to cater to the crowd

21 Mar 2013

, swaying with the wind of public opinion. Rather, the opportunity to listen and respond individually ...

Watchdog slams Home Office ads

21 Mar 2013 | by Parliamentary correspondent

websites. It would have been better to spend public money on sending a leaflet to homes listing local ... was not an efficient use of public funds," the commission s report said. David Hanson, Labour s spokesman ...

East Coast Mainline to review £7m ad account

20 Mar 2013 | by Jeremy Lee

held the business since November 2009 following the creation of the company, which is a public ...

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