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this publicity be bad for the advertiser? (You have to wonder sometimes, don t you?) Now, it would ... -term effect on the public s view of advertising. To my mind, there is only one practical solution ...
The Government is developing Britain s biggest computer-based system for analysing advertising effectiveness. The Central Office of Information has already put one million responses from the public on to a new database, which will eventually hold up to three million responses from 150 campaigns run ...
had to endure public criticism that it has thrown overboard traditional building society values ...
that there are a lot of hidden costs in our industry and they are not in the public interest. Gernon can ...
. Then along comes the ASA to put a damper on things. The ASA is not quite so sure that the public shares ... of touch. The question is whether there s a growing gap between what the public finds tasteless ...
Leagas Shafron Davis has a new game. After getting bored with calling public phone boxes (Campaign...Leagas Shafron Davis has a new game. After getting bored with calling public phone boxes (Campaign, 14 June), staff now spend their time dreaming up fun anagrams of prominent names in the industry. As they are of a childish bent, most of them are rude, of course. Leagas Shafron ...
, Philip Circus, the director of legal affairs at the Institute of Practitioners in Advertising, explains ... , though, and Vodafone s pounds 500,000 bill and dented public confidence are the very least you can ...
of the reaction has been knee-jerk. Not least from Nigel Griffiths, Labour s consumer affairs spokesman, who ... incident when a school accepts a totally inappropriate piece of advertising and the resulting publicity ... . In exchange, students arriving in class each day watch a ten-minute news and current affairs programme ...
. Philip Circus, the IPA s legal affairs director, said: We re doing all we can to advise members ...
The Advertising Association has written to both the Labour and Conservative Parties in a bid to extricate the ad industry from the damaging row over proposals to allow advertising into schools. In letters to Cheryl Gillan, the junior education minister, and Nigel Griffiths, Labour s consumer affairs ...
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