The winners of last month s Campaign Press Awards have passed the acid
test - the public has voted...The winners of last month s Campaign Press Awards have passed the acid
test - the public has voted them winners as well.
In a bid to test whether the man on the street agreed with the judging
panel, the shortlisted entries were put on the Internet and members of
the public were invited ...
26 Apr 1996
| by CHRIS POWELL
Chris Powell says public appeal, effectiveness and creativity are the
key factors in successful ad...Chris Powell says public appeal, effectiveness and creativity are the
key factors in successful ...
announcing the results of
Campaign s first survey, Dominic Mills took the line that the ads the
public ...
,
Carling, Volvo, Woolies - all pretty regular walkers.
Unlike Mills, I believe the public, creative ...
26 Apr 1996
| by DOMINIC MILLS
into the kind of programmes I might watch.
This is a curious state of affairs. But, after having been ...
.
But is it the media leading public opinion or vice versa?
More pertinently, perhaps, as a sorrowful punter ...
26 Apr 1996
| by HARRIET GREEN
the spoilt wild child heiress, Tara Kane,
but meanwhile he continues his affair with the ice ...
26 Apr 1996
the company s
brand by using advertising, public relations, direct mail and point-of
sale promotions ...
26 Apr 1996
in the autumn. The producer, Robin Mahoney,
wants a corporate sponsor to help with publicity. Call 0171 ...
26 Apr 1996
| by OUR PARLIAMENTARY CORRESPONDENT
that
more money was spent on newspaper rather than television ads, according
to the report by the public ...
by the purchase of less airtime and, for the first time in
a major public offer, an existing film was used ...
26 Apr 1996
| by ROBERT DWEK
and health insurance.
Will Whitehorn, corporate affairs director for the Virgin group,
believes ...
26 Apr 1996
Delia Smith recipes.
VNU Business Publications has launched a new business-to-business
magazine ...
, marketing and PR agencies. B2B will act
as a corporate communications tool for all VNU publications ...
required more money for the title.
However, he denied that the problem would affect the publication ...
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