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NEWS: CDP to head strategy review for Met police

06 Dec 1996 | by KAREN YATES

and public relations requirements....and public relations requirements. The move reunites London s police force with the agency ... included warnings to the public about crime, such as its recent anti-burglary push, operation bumble bee , through Saatchi and Saatchi. Commercials have also been used to try to encourage the public to co ...

DIARY: I’m only a punter but...

12 Jul 1996

for the cuttings file. All publicity is good publicity. OK, so we re not always at our desks between 12.30pm ...

PUBLIC RELATIONS: PR fights for a higher ground

24 May 1996 | by JIM DAVIES

that specialises in image management, public relations suffers from something of an image problem. Stella Hitner ... the chairs were like. One possible solution is to ditch the term public relations altogether ... public relations is trying to drive a different sort of behaviour, whether it s people developing a ...

PUBLIC RELATIONS: Can PR build brands

24 May 1996 | by BELINDA ARCHER

oversimplify the fundamental difference between the two communications disciplines of advertising and public ... . And it seems to be largely this very quality that is leading marketers more and more to public relations ... . Quentin Bell, the chairman of the Public Relations Consultants Association as well as chairman of his ...

PUBLIC RELATIONS: AMV’s PR strategy

24 May 1996 | by ROBERT DWEK

AMV has been picking up PR companies apace lately, but speculation that this heralds a return to the heady buy-buy era of the 80s is misplaced. Robert Dwek reports

INTERNATIONAL: INTERNATIONAL ISSUES; How the softly-softly approach is working to combat BSE

24 May 1996 | by GORDON MACMILLAN

campaigns have been put on hold, while plans to reassure the public about meat have been handled mainly by public relations exercises or low-key press and poster work. Only the low-spending local meat ... agricultural board, for example, launched heavy-duty public relations work, but only a small print campaign ...

OPINION: Ad-makers should work with PR to boost results

24 May 1996

is the need for integration in the truest sense of the word. It s time for the public relations ...

NEWS: WPP sets up virtual company to handle ICO global account

10 May 1996

WPP has struck an innovative deal to handle the global marketing and public relations strategy...WPP has struck an innovative deal to handle the global marketing and public relations strategy for the global telecommunications company, ICO. A virtual company , specially created by WPP, will work within the ICO organisation and will run a fully integrated communications programme. The new ...

CLOSE-UP: PERSPECTIVE; Advertising alone cannot put an end to the beef fiasco

05 Apr 1996 | by STEFANO HATFIELD

in order to restore public confidence in British beef? questions. It s strange, in the light of the ad ... of foreign beef will be rewarded by the British public, which will retain its confidence in the brand ...

OPINION: One wrong move and vital new clients are easily lost

05 Apr 1996 | by JOHN PUMMELL

point of contact, and therefore its public face, to prospective clients. That this can produce ...

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