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Radio: Using beyond the spot to mobilise listeners and drive behavioural change

16 Sep 2010 | by Radio Advertising Bureau

The focus of the campaign was prevention and set out to change the behaviours and circumstances that lead to weight gain by urging the public to 'Eat well, Move more and Live longer'. After the official launch of Change4Life the challenge was to help people recognise their family may be at risk ...

Message in a bottle

19 Sep 2005

is that the UK needs a clear public policy on the issue of alcohol consumption and promotion rather than ... Law for Marketers (Butterworth Heinemann, £25) and is a marketing, public relations and sponsorship ...

Superbrands case studies: Doritos

08 Aug 2005

Case study provided by Superbrands . Market The British public eat £93 million worth of tortilla chips per year. That figure has increased by nearly 40% over the last five years and Doritos is the undisputed market leader, with a 79% market share. Looking at the wider market in which Doritos competes ...

Superbrands case studies: Wall's

24 Jun 2005

.3% share of the sausage market. The brand enjoys 91% awareness amongst the British public thanks not only ...

Superbrands case studies: Walkers

07 Jun 2005

and crisps had already been received well by the public. Initially the process of cutting and frying ...

Superbrands case studies: Coca-Cola

09 Jan 2004

taste specially formulated for the British public, it has performed extremely well since launch, already ...

How not to make a horlicks of a spam attack

25 Jul 2003

that the public might be confused or might think that Hormel endorses SpamArrest's products. But Brian Cartmell ...

Always read the label

16 May 2003

strategy for a brand owner to position a product on health grounds. But despite such very public se backs ... research organisations and there's been public criticism of both Cancer Research UK and Nivea ... this type of public endorsement only damages the credibility of scientists who are already mistrusted ...

Superbrands case studies: Gordon's

01 Nov 2002

to one marketing and public relations is further enhanced by a fresh look at innovative in ...

 

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