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Vince Cable is slammed in social media

23 Dec 2010 | by Sarah Shearman

of the most important indicators of public opinion, whether monitoring a brand or a fast-developing news story ...

Is advertising a key Christmas ingredient?

17 Dec 2010 | by Keith Glasspoole

love affair with Christmas advertising continues... Forget about subduing cheer, we'd like our ...

CREATIVE STRATEGY: T-Mobile sings its way to a higher plane

16 Dec 2010 | by Simon S Kershaw

. In the T-Mobile version, singers greet random members of the public with an appropriate tune. Lovers ...

Think BR: Reputation matters, to Google

15 Dec 2010 | by Rosie Sayers

US online retailer DecorMyEyes recently claimed in the New York Times that it actively sought bad publicity through poor service so the volume of complaints would improve its search engine rankings. Unsurprisingly, this has led to quite a furore. Google has, therefore, in its own words ...

The new era of brand building

15 Dec 2010 | by Gary Moss

the customer first; surely the great British public believe them. Not so. Twenty five percent of people ...

Trading Places (10 Dec): This week's people moves in advertising, marketing and media

10 Dec 2010 | by Katherine Levy

Advertising Brian McCarthy , chief executive and MD of Fairfax Media , has resigned from the company, effective immediately. The company's print and online publications include The Sydney Morning Herald , The Age and The Australian Financial Review . Greg Hywood , currently a non ...

Professionals adopt mobile web faster than consumers

09 Dec 2010 | by Sarah Shearman

The FT.com "Mobile in the Boardroom" report, published today (9 December), shows that business professionals are more than twice as likely to access news and current affairs content than consumers. The report, which is based on a survey of more than 1,000 business professionals, contains additional data ...

ITV peaks with 14.6m viewers for Corrie tram crash

07 Dec 2010 | by Maisie McCabe

public. I m a Celebrity Get Me Out of Here! Coming Out had an average audience of 7.55 million ...

Government reveals £830m superfast broadband plans

06 Dec 2010 | by Maisie McCabe

to deliver superfast broadband to 85 to 90% of the country. He added: "It s a great example of how public ...

World Cup 2018 and 2022: the alternative winners and losers

03 Dec 2010 | by Daniel Farey-Jones and Rich Sutcliffe

consumption in public places, current official beer Budweiser might not go down so well with the locals ...

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