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National Express passes 100,000 Facebook likes

, making it the first public passenger transport company to do so.

Tourism Australia relaunches Best Job In The World

The competition originally ran back in 2009 and was a huge publicity hit for Tourism Queensland. It attracted more than 35,000 applicants for the post, which was to act as a caretaker on the Great Barrier Reef's Hamilton Island. To launch the Best Jobs , Tourism Australia (TA) has installed a pop ...

Young forced to grow up faster amid economic uncertainty

surprisingly in the context of current affairs is that concern over terrorism has also declined significantly ...

Think BR: There's more to live-event sponsorship than music festivals

Marketers have enjoyed a long and fruitful love affair with music festivals but if you're looking

Think BR: London 2012 - less desirable than an Oxo cube?

of fried chicken. But perhaps the London 2012 brand has helped get the UK public enthusiastic ...

"The Best Job in the World" & Beyond in a Brave New Marketing World

s largest reef, and earth s only identifiable object from space, would need any more publicity ... in the world. In order to get the global publicity machine rolling, Tourism Queensland also invited select ... with the very public feedback of who we finally picked was also a challenge. You pick a Brit then the argument ...

Brits and their bank holidays

has a lower number of public holidays than most other European countries will give holidays ... added to calls to create a new public holiday, with Britain's eight bank holidays putting it behind ... to get value from days off. The British public are well aware of the unique positioning of two four ...

Paddy Power sponsors Gray and Keys game

was developed in just over 24-hours in-house. He said: "With Gray and Keys' very public fall from grace, we ... and we thought it would be a good idea to make a game that would let the public vent their frustrations ...

Moody Britain 2010: Putting the pieces back together

of higher taxes, higher interest rates, higher inflation and reduced public services may make the consumer ... and we shouldn t bank on a straight road to recovery. At best, the mood of the public could be described ... the overall mood of Britain, "uncertainty" remains the key descriptor for the British public, chosen by 67 ...

Think BR: The need for brand humility 2010

72 1024x768 Normal 0 false false false Public expectations have shifted - just ask any British politician following the wake-up call the electorate gave them in the 2010 General Election. Trust in government, public institutions and private business has collapsed ...

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