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London Fire Brigade credits social media with cutting fires

The brigade has been using social media to share vital fire safety advice with the public ... professionals especially. "We re reaching people who don t take notice of traditional public safety messages ... services, armed forces and public sector bodies. It is estimated that young, educated people in London ...

Think BR: Good data protection law should not throttle innovation

agenda back by years, writes Nick Stringer, director of regulatory affairs, IAB....we access and use public services. The collection, use and exchange of data has led to new ... - will be worse off as a result. Nick Stringer, director of regulatory affairs , IAB ...

Apple named coolest brand in 2012 in year of tech giants

ahead of the public vote. This year, almost half the list is made up of technology and media brands ... definitions of "cool" can be, the opinions of the Expert Council (80%) and the British public (20%) were ...

Controversy surrounds Argentine Olympic ad

chapter of Transparency International, reported an increase of 2,500% in spending on public advertising ... pesos ( 190.1m) in 2010 on public advertising campaigns. ...

Think BR: Collaboration is key to delivering policy outcomes

Collaboration between the public and private sector can offer value to all parties, writes Jo Arden...With government cuts to communications budgets, lack of public trust in traditional authority ... departments could rely heavily on bought media and earned media generated by public relations activity ... of government, which is that of partnership. Successful partnerships between the public and private sector ...

An absence of leadership

Boomers necessarily distinguish the public from the private sector. Britons cite government fourth ...

Trading places: this week's people moves

Networks UK and Ireland as its vice-president of marketing, creative and publicity. ( Campaign ) Matt ...

Appointment to View: How CHI visualised youth unemployment for Prince's Trust

. "The Trust wanted to use its 'Lost Generation' campaign to capture the general public's imagination ...

European Commissioner backs 'right to be forgotten' data reform

and public affairs at the DMA, said: "While consumers need to be protected by the right to not be contacted ...

DMA agrees new green targets with Defra

of progress. The new voluntary agreement with the Department for the Enviroment, Food and Rural Affairs ... in addition to the suppression target. One commitment is for the DMA to provide the public with a single ... and that public awareness of the consumer preference services is maintained at its current level. Chris ...

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