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Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

17 Dec 2012 | by Daniel Farey-Jones

its lucrative corporate and public affairs work to Open Road after splitting with Portland. ( PRWeek ...

Think BR: Time for automotive brands to get back on course

09 Oct 2012 | by Tim Gosman

route-less . To take an extreme example, the Dany Bahar affair at loss-making Lotus is a sorry sight ...

PistonHeads appoints Dan Trent as editor

20 Oct 2011 | by Matthew Chapman

Trent joins from editorial agency Motoring Research, where he contributed to PistonHeads, as well as other online motoring publications such as MSN Cars. Trent replaces Chris Rosamond, who edited the website in a freelance capacity. PistonHeads wanted to recruit an office-based editor. Rosamond ...

Vauxhall cancels News of the World ad plans

06 Jul 2011 | by Ben Bold

The company said that it had "suspended its advertising" with the publication but added that it would review its long-term relationship once investigations into the phone-hacking scandal were concluded. Its full statement read: "Vauxhall has suspended advertising in the News of the World ...

Trading places: this week's people moves

24 Jun 2011 | by Ben Bold

weekly title Autocar has appointed Jim Holder , editor of sister publication What Car? , as its new ...

NHS Direct just the tonic for BR app chart

15 Jun 2011 | by Daniel Farey-Jones

public Wi-Fi hotspots. The chart is powered by analytics app PositionApp developed by Ustwo ...

CREATIVE STRATEGY: When copy's in pole position, it had better be great, Audi

02 Jun 2011 | by Simon S Kershaw

decided to go public with their investment in Le Mans. My accountant, who drives an Audi and a Porsche ...

Nissan creates 'first-ever' Flash-enabled phone app

18 Oct 2010 | by Ben Bold

the first Flash-enabled app, we believe we re shifting the boundaries of how the public can download content ...

Ford chooses Facebook to reveal latest Explorer model

26 Jul 2010 | by Sarah Shearman

Prior to the reveal, which took place online today (26 July), Ford had been using the Ford Explorer Facebook page to gain publicity for the car and now has more than 46,000 fans. A series of videos and events, including conversations about the new car with Ford executives that replicate ...

BR Video: Public debates practicality of electric cars

07 Jul 2010 | by Jacob Mathias

Electric cars are catching people's attention, with some indicating they are considering making the switch next time they buy a car, according to our latest BR video.

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