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Think BR: Fighting print media's decline

Newsweek recently announced it will publish its last print edition on 31 December, after 80 years in circulation, and go exclusively online. Rumours persist that other publications may follow suit ... derivative premium service, and use this offer to create a funnel. This is what the major publications need ...

Most read stories in advertising, marketing, media and PR (4 - 10 Nov 2012)

affair. Rival Asda, meanwhile, has issues of its own as Fathers 4 Justice encourages people ... after just 54 days following the crisis over false child abuse claims on flagship current affairs ...

Think BR: Brands realise it's good to talk to people through mobiles

. Brands would be ambitiously competing in a public display of one-upmanship to the benefit of consumers ...

Think BR: Odds on for disaster

, as a public duty, to predict a recent earthquake. You can imagine that forecasters were extremely ...

Think BR: Who will take responsibility for Next Fifteen's embezzler?

Last week Next Fifteen Communications Group delayed publication of its latest accounts after

Think BR: Marketers need to get with the IT crowd

now McManus statement reflects wider business trends; compared to 2011, the public s trust ...

Think BR: A shift in celebrity culture

, it was no wonder that the British public devoured the new heroes that the Olympics and the Paralympics brought ...

Think BR: Old SEO theories need to be replaced for good of the industry

The historian Eric Hobsbawm died recently. Hobsbawm was one of the last, if not the last, great Marxist historians of the twentieth century. Even after the collapse of communism and the publication ... the publication of content that your target readers will like; then amplifying the content as much as possible ...

Think BR: Entering the German market

. To cut a long scientific explanation short, Germans have a strict divide between their public and private behaviour. In public, which also includes their working life, they try to behave in a very correct manner ... - are in contrast very good at combining private and public behaviour and have created an in-between behaviour ...

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

retaliation video on YouTube. ( The Wall , Wednesday 17 October) Barclays' corporate affairs chief Howell James steps down: Howell James, Barclays' vice-chairman for corporate affairs, has ...

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