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Direct mail data not clean enough yet

25 Sep 2007 | by Robert McLuhan

By The public relations battering the direct-mail industry has taken in recent years has generated ... that in the 12 months to June, the public binned more than 21% of the mailings they received without even opening ... , and so minimise waste and, perhaps most importantly for the industry, public disaffection. ...

Nielsen reports 10% drop in direct mail volumes

24 Sep 2007 | by Robert McLuhan

of the public electoral roll or registering for the Mailing Preference Service. Agencies report that a growing ...

Online ad spend: Internet establishes itself as a major advertising medium

25 Jan 2007 | by The Internet Advertising Bureau

-focused assurance, tax and advisory services for public and private clients. More than 120,000 people in 144 countries connect their thinking, experience and solutions to build public trust and enhance value ...

Online ad spend: Internet advertising nears £1 Billion for the first six months of 2006

25 Jan 2007 | by the Internet Advertising Bureau

attracted mass media publicity, raising the profile of online and drawing more interest from advertisers ... of the PricewaterhouseCoopers network provide industry focused assurance, tax and advisory services to build public trust ...

Online ad spend: 2005 online advertising spend rockets towards £1.4 billion

25 Jan 2007 | by The Internet Advertising Bureau

and advisory services to build public trust and enhance value for its clients and their stakeholders. More ...

 

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