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Vodafone crowdsources F1 sponsorship brief

28 Feb 2011 | by Sara Kimberley

to boost the public appeal of its sponsorship deal with the McLaren Mercedes Formula 1 Racing team.

Elle kicks off review of advertising account

17 Feb 2011 | by Matt Williams

the mid-market populist publications. ...

VCCP scoops Dairy Crest kids' launch

17 Feb 2011 | by Matt Williams

that it was planning to introduce a new children's product into the market last year, but details were not made public ...

TBWA snares £25m Muller account

10 Feb 2011 | by Sara Kimberley

TBWA\London's capture of the entire Muller business marks a turnaround in its fortunes on the account. The agency has worked with Muller since 2004 after winning the UK account from Publics. However, its hold on the business had weakened when VCCP won a 2009 pitch to handle the 8m Muller Corners ...

Aviva investment division reviews global creative

03 Feb 2011 | by Sara Kimberley

affairs director Paul Lockstone. The review follows the departure of Aviva Investors global marketing ...

 

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