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McDonald's "festive menu" by Leo Burnett

McDonald s has launched a campaign to promote its festive menu. A TV spot, created by Leo Burnett, tells the story of a postman who braves the elements to deliver festive joy to the British public. After a tough day s work, he rewards himself for his efforts with a McDonald s Winter Warmer and banter ...

Chicago Town 'takeaway' push takes aim at Domino's and Pizza Hut

The creative by Life Agency is running across women's and entertainment publications and will be supported by a give away of 500,000 free pizza vouchers on-pack and in print. The activity boasts that Chicago Town has been voted the "number one pizza" versus Domino s and Pizza Hut following a blind taste ...

McDonald's 'we all make the Games' by Leo Burnett

The ad was designed to capture, replay and celebrate the people, moments and emotions that are helping make the Olympics so spectacular. The multichannel campaign includes a Facebook app that allows members of the British public and visitors to the Games to upload photos of themselves, friends ...

McDonald's responsive Olympic campaign airs with fans' footage

enlivened the campaign, and has given the British public the chance to lead the way in celebrating ...

Subway 'live fresh, eat fresh' by McCann London

McCann London has created a set of TV ads to increase public awareness of Subway's nine healthy

Marketing's Adwatch of the Year 2011

to achieve cut-through with the beleaguered British public, writes Gail Kemp.

Trading places: this week's people moves

director. ( Marketing ) Channel 4 , the public service broadcaster, has promoted group marketing ...

Protests to ASA over ads fall by 13%

The ASA received more than 25,000 complaints about 13,074 different ad campaigns in 2010, according to the organisation s annual report. Complaints from the public represented 96% of the complaints received, with those from industry accounting for the other 4%. Of the ads subject to complaint ...

Poster ads compete for place in Outdoor Hall of Fame

advertising and the best outdoor campaigns of all time. A public vote will determine the final inclusions ...

Outdoor Hall of Fame contest opens

Wootton. But the final line-up will be determined by public votes. Go to www ...

 

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