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Mascots: building a place in consumers' hearts

brand in 2010, its Tea Folk were brought back to coax the public back to the brand. For other brands ... to build value for brands, but the key to their success lies in listening to consumers. When the public ...

Sector analysis: B2B publishing

digital offerings such as websites and email alerts. B2B image problem As consumer publications ... -to-business (B2B) publishing sector has had a public image problem, tagged as relative heathens struggling ...

'Super Reed' entry wins Reed.co.uk ad contest

Mondays' campaign message. Six ads were shortlisted in December and the public were asked to vote ...

Protests to ASA over ads fall by 13%

The ASA received more than 25,000 complaints about 13,074 different ad campaigns in 2010, according to the organisation s annual report. Complaints from the public represented 96% of the complaints received, with those from industry accounting for the other 4%. Of the ads subject to complaint ...

Public to choose winner of new YouTube Ad of the Year award

of the Year winner will be chosen by the general public. While a judging panel of marketing experts ...

BP in £60m advertising blitz following oil spill

spill in the Gulf of Mexico, as the energy giant looked to combat negative publicity and rising public

Master, Nadav and Telfer Triumph at Campaign Photo Awards

To show the 4 wheel drive winter use Charity, NGO, Not-for-Profit, Public Service Title We suffer. So ...

What Next in Digital?

the preconceptions of other marketers and ploughing its own furrow. As is customary at these affairs ...

Confessions of an internet adman

to watch TV and surf the internet at the same time. Thus a new love affair has been formed between old ...

End of 'digital' road

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

 

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