Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
the amount of information firms are allowed to make public, we have used Companies House data provided ...
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Adwatch of the year 2010: highest recall across the year
13 Dec 2010 | by Gail Kemp
As Britain sails into uncharted, post-Comprehensive Spend ing Review waters, it is not just the public keeping a watchful eye on their purse strings. With brands under unprecedented pressure, marketers need the maximum value from every advertising pound just one reason why Marketing s weekly Adwatch ...
Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
of the public electoral roll or registering for the Mailing Preference Service. Agencies report that a growing ...
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