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Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

17 Dec 2012 | by Daniel Farey-Jones

its lucrative corporate and public affairs work to Open Road after splitting with Portland. ( PRWeek ...

Most read stories in advertising, marketing, media and PR (18 - 24 Nov 2012)

26 Nov 2012 | by Maisie McCabe

) Over in the PR world there was trouble at the Chartered Institute of Public Relations, which will have ...

Most read stories in advertising, marketing, media and PR (4 - 10 Nov 2012)

12 Nov 2012 | by Arif Durrani

affair. Rival Asda, meanwhile, has issues of its own as Fathers 4 Justice encourages people ... after just 54 days following the crisis over false child abuse claims on flagship current affairs ...

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

21 Oct 2012 | by Daniel Farey-Jones

retaliation video on YouTube. ( The Wall , Wednesday 17 October) Barclays' corporate affairs chief Howell James steps down: Howell James, Barclays' vice-chairman for corporate affairs, has ...

3 great ads I had nothing to do with: Channel 4 "meet the superhumans"

19 Oct 2012 | by Thinkbox

The 90-second film, called "meet the superhumans", was broadcast at 9.00pm concurrently across 78 different UK television channels, including all of Channel 4's networks, ITV1, Five, Sky One, Eurosport and all of UKTV's channels. Set to the track, 'Harder Than You Think' by hip hop legends, Public Enemy ...

CREATIVE STRATEGY: eBay reminds us there can be winners in a recession

04 Oct 2012 | by Simon S Kershaw

-strapped consumers, one could argue that eBay is performing a public service de-clutter your life and get something ...

Controversy surrounds Argentine Olympic ad

04 May 2012 | by Sarah Johnson and Georgina Brazier

chapter of Transparency International, reported an increase of 2,500% in spending on public advertising ... pesos ( 190.1m) in 2010 on public advertising campaigns. ...

CREATIVE STRATEGY: Olympics? On the whole, I'd rather be in Philadelphia

25 Apr 2012 | by Simon S Kershaw

For those us who'll be living and working in London under the five rings, the prospects are much less pleasant. Summer in the capital is already bad enough, as you elbow your way through hordes of loud, stationary, Spanish teenagers cluttering up the public transport system. (I am joking about ...

Appointment to view: 'Don't die of ignorance'

01 Sep 2011 | by Sarah Johnson

As part of the hard hitting campaign, information leaflets were sent to every British home while a high profile TV campaign spelled out the dangers to the general public of HIV and Aids. Margaret Thatcher s government took the decision to launch the campaign to address public confusion about ...

Appointment to view: the ads that led us to Specsavers

10 Aug 2011 | by Sarah Johnson

Specsavers "should've gone to Specsavers" strapline is now so firmly established in the public...the central inspiration for the brand's marketing message from then on, often quoted by the general public ...

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