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PRWeek TV: Comms directors must 'broaden skillset' in fight for place at the top

In this week s PRWeek TV CIPR CEO and former in-house comms head Jane Wilson claimed that a place on the executive committee had to be earned, not expected. Her words come as PRWeek revealed that of the FTSE 100 companies, 76 per cent had a corporate affairs director, and of these only 46 per cent were ...

Mother creates Coca-Cola torch relay ad in run-up to Games

' activity, which allowed members of the public to nominate the people in their local area ...

Stella Artois Cidre 'Cidre duet' by Mother

The idea behind the campaign is to remind the public of the difference between the suave and sophisticated world of Cidre from Stella Artois and plain old cider. ...

Shreddies and Cheerios fight croissants in breakfast ads

Cereal Partners, which makes Nestl s cereal brands in the UK, hired McCann London to demonstrate to the public that not all breakfasts are equally nutritious. An online ad, called "battle of the breakfasts", shows giant bowls of Cheerios, Shreddies and Nesquik fighting against some jam on toast, a croissant ...

Walkers 'what's that flavour?' by AMV BBDO

, encourages the British public to take part in Walkers' new campaign, "what's that flavour?".

Snickers 'you're not you when you're hungry' by AMV BBDO

s supply of Snickers will invite the public to Tweet about things they ve done when hungry. The spot ...

 

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