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Think BR: Digital posters and engaging possibilities

13 Aug 2012 | by Stephen Gale

environments, bringing brand campaigns to life in public spaces with smart animation, full motion creative ... to is a blurring of the lines between advertising, editorial and public service. There s a mountain ...

BP to run user-generated ads in Home Team campaign

30 Jul 2012 | by Maisie McCabe

for their contribution." The special digital outdoor campaign starring members of the public supports BP s wider Home ...

Non-sponsors buy majority of Olympic outdoor sites

16 Jul 2012 | by Maisie McCabe

director at Kinetic, which buys outdoor media for sponsors such as BA, said: "As a member of the public ... , such as public bodies, film, theatre, tourist boards and other organising committees, were going to be allowed ...

Eric Newnham buys into Talon Outdoor

06 Jul 2012 | by Maisie McCabe

Eric Newnham, the former global chief executive of Kinetic and founder of Poster Publicity, has...executive and major shareholder at Poster Publicity which merged with WPP's Portland International ...

James Copley to leave Kinetic after 14 years

27 Jun 2012 | by Nick Batten

's 14 years in the fold started when he joined Poster Publicity as an account director in 1998, after ... Publicity merged with WPP out-of-home specialist Portland Outdoor , and Copley was appointed client ...

Public awareness of NFC yet to take off

03 Apr 2012 | by Maisie McCabe

Six out of 10 people who have Near Field Communication (NFC) on their mobile phone do not realise it, according to research, which also reveals half of smartphone owners who have used interactive technology have interacted with an advert.

Public unruffled by 'sexy' outdoor ads

28 Feb 2012 | by Maisie McCabe

widespread offence to the public and are considered less offensive than TV ads, according to research from...The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile ... the OMC said endorsed the position taken by the ASA and suggested the body reflects public opinion ...

Microloan Foundation brings award-winning campaign to Westfield

27 Feb 2012 | by Maisie McCabe

The Microloan Foundation brought its digital outdoor campaign, which encourages the public

ASA clears Channel 4's 'Bigger. Fatter. Gypsier' ads

22 Feb 2012 | by Maisie McCabe

affairs, at Honda UK, said: "Both Honda and Channel 4 approved the poster campaign, which uses the word ... with the advertising campaign and the show itself. "It is unfortunate that the ASA seem oblivious to the public ...

Media Bitch's Diary 9 February

09 Feb 2012 | by Media Bitch

to wave at his adoring public as he stepped out of the car. Talking of stepping up, Bitch discovered ...

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