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Brands line up for start-up mentoring scheme

The early stage companies are being chosen from a pool of applicants by investor group Pembridge as part of a public and private programme called Collider12. The executives, who include William Hill s head of strategy and corporate development Robin Chhabra, will provide mentoring over 13 weeks from ...

VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod

Answering Marketing's quick-fire questions, Macleod says London 2012 preparation is ongoing and will centre around its new 'Get Ahead of the Games' activity. Speaking after the campaign's launch, Macleod said: " Up to 70% of public transport and the roads will be unaffected by the Games ", but warned ...

Experimentation with digital outdoor is on the rise

members of the public to tell the police if they recognised any of the displayed faces. The initiative ... that the campaign created 'significant public reassurance that the police were fighting back - the retailers were ... 2012 as local authorities hire his digivans to screen Olympic events in public places ...

Brands take out extra 'disgrace' cover

Brands are taking out additional "disgrace" cover against negative publicity that may be generated

Paddy Power forced to take down Ryder Cup sign

Publicity-driven Irish bookmaker Paddy Power has been ordered by Cardiff County Court to remove a

Atheist groups unveil latest advertising campaign

this poster campaign will encourage the government, media and general public to see children as individuals ...

Mark Ritson on branding: don't believe what viewers say about advertising

that 64% of the British public believe TV advertising has an impact on them, twice that of news ... advertising, with a mere 12% and 8%, respectively, of the British public naming them as a medium with impact ...

Brands on the beach: marketers use experiential events to target UK consumers holidaying at home

activity and is taking public parks. Volkswagen, meanwhile, is specifically targeting staycationers ...

GE launches Olympics campaign in T5

to raise public awareness of the brand and will be supported by other outdoor activity as well as online ...

Tennis Foundation takes to the streets with Wimbledon campaign

awareness of the charity and drive the public to watch tennis on BBC Wimbledon screens placed around...-fareast-language:#0400; mso-bidi-language:#0400;} The campaign uses a jet spray to clean away dirt on public ...

 

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