Six out of 10 people who have Near Field Communication (NFC) on their mobile phone do not realise it, according to research, which also reveals half of smartphone owners who have used interactive technology have interacted with an advert.
widespread offence to the public and are considered less offensive than TV ads, according to research from...The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile ... the OMC said endorsed the position taken by the ASA and suggested the body reflects public opinion ...
drugs" were pulled from London buses without a public complaint after media owner CBS Outdoor...of the public. CBS Outdoor pulled the plug on the campaign and suggested Release change the wording on the ads to include the words "also" or "too" to insure minimal offence to the general public. Sebastian Saville ...
Rory Sutherland, chair of Direct jury CHARITY PUBLIC SERVICE - DIGITAL WINNER Title ... Producer Georgina Kent CHARITY PUBLIC SERVICE - DIRECT WINNER Title: What Does Dropping Litter ... PUBLIC SERVICE - OUTDOOR WINNER Title: The National Gallery Grand Tour Client: The National ...
The British public is being given the chance to contribute to Oxfam's latest advertising campaign...As part of the charity's "be humankind" campaign, Oxfam is asking the public to visit its website and write a strapline that it hopes will inspire the nation to help end poverty. The best contributions will then be uploaded to interactive billboards across London within 24 hours. The campaign was created by Rainey Kelly ...
BrandIndex, a daily measure of public perception of more than 1,100 consumer brands across 32 sectors ...
frowns upon people having relationships at work. How can I embark on an affair with this person without ...
, despite introducing laws to prohibit drinking on public transport....Banning the consumption of alcohol on all public transport in the capital was Boris Johnson s first major policy announcement when he took office earlier this month. However, a spokesman ... digital escalator-panels. The ban on drinking on the Tube is related to public safety and crime ...
LONDON – Staff from merged outdoor buying specialists Portland and Poster Publicity have come...sees WPP ally the buying power of previously independent Poster Publicity to its Portland Outdoor ... buying operation Group M. It also buys for Poster Publicity clients Publicis Groupe's Starcom ... months. Newnham, previously group chief executive of Poster Publicity, is overseeing the combination ...
After months of negotiation, the WPP-owned Portland Outdoor and Poster Publicity agencies have
to remove filters