BP in £60m advertising blitz following oil spill
02 Sep 2010 | by Arif Durrani
spill in the Gulf of Mexico, as the energy giant looked to combat negative publicity and rising public
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European Commission's full statement about the News Corp/BSkyB deal
21 Dec 2010 | by Arif Durrani
the proposed transaction is or may be expected to operate against the public interest in sufficiency ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
the preconceptions of other marketers and ploughing its own furrow. As is customary at these affairs ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
to watch TV and surf the internet at the same time. Thus a new love affair has been formed between old ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...
Channel 4 criticised by MPs for lack of PSB programming
15 Mar 2010 | by Maisie McCabe
on key PSB genres, such as including news, current affairs, education, comedy, single dramas, drama ... public service delivery and have to earn all our revenues in competition with other media companies. "By necessity that means our schedules are a mix of commercial and public purpose programmes. "The public value ...
Channel 4 digital investment fund engages advisers
15 Sep 2009 | by Daniel Farey-Jones
LONDON - Channel 4's £50m public service digital media investment fund 4iP has engaged business...Innovation for the Public, was launched almost a year ago to support ideas for websites, games and mobile ...
Fans encouraged to make their own cartoon Mad Men
29 Jul 2009 | by Staff
-of-mouth to generate publicity. Earlier this year it endorsed moves by fans of the show to create Twitter versions ...
Poor quarterly results trigger News Corp share price slide
06 Feb 2009 | by Staff
bought The Wall Street Journal. He said: "I have no desire to be a bigger public enemy or target ...
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